Here at Stainmaster® Carpet, Flooring, Vinyl Plank Flooring, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information about you when you visit our website or use our products and services.
Information We Collect
We collect information about you directly from you and automatically through your use of our website and services.
Information You Provide to Us
We collect information you provide directly to us, such as when you create an account, make a purchase, contact us with a question, request information, or participate in promotions or surveys. This information may include:
- Contact information, such as your name, email address, phone number, and mailing address
- Payment information, such as your credit card number and billing address
- Demographic information, such as your age, gender, and location
- Feedback, suggestions, or other information you provide through surveys, contests, or promotions
Information Collected Automatically
We also automatically collect information about you through cookies, web beacons, and other technologies. This information may include:
- Device information, such as your IP address, operating system version, device type, system and performance information, and unique device identifiers
- Usage information, such as the web pages you visit, links you click, searches you conduct, and how you interact with our website, products, and services
- Location information, such as your device’s GPS signal or information about nearby WiFi networks and cell towers
- Online activity information, including the websites you visit before and after visiting our website
How We Use Your Information
We use your information for a variety of purposes, including to:
- Provide, operate, maintain, and improve our website and services
- Enable you to access and use our website and services
- Process and fulfill orders
- Send you product samples, promotional information, or content you request
- Respond to your questions, comments, feedback or requests
- Provide customer service and support
- Communicate with you about our products, services, offers, promotions, and events
- Verify your identity
- Send you confirmations, updates, security alerts, and support and administrative messages
- Prevent and address fraud, breach of policies or terms, and threats or harm
- Personalize content and experiences, customize our website, and make recommendations
- Aggregate data to analyze and improve our website, products/services, and marketing efforts
- Conduct research and analysis, including focus groups, surveys, and workshops
- Maintain and improve the security of our network and systems
We also use non-identifiable information for various business purposes such as analyzing website usage, market research, and marketing. We may share or disclose non-identifiable information with third parties.
Information Sharing and Disclosure
We do not sell or rent your personal information to third parties for their marketing purposes. However, we may share your information in the following circumstances:
- With service providers and partners who assist us in processing orders, delivering products and services, managing and analyzing data, providing customer service, assessing your interest and needs, or conducting research and surveys. These companies are authorized to use your personal information only to perform services on our behalf and in accordance with this Privacy Policy.
- In connection with the sale, assignment, merger or other transfer of the company, or division or part of the company, to acquire other companies or products and to expand product lines. Information may be disclosed to prospective and actual buyers.
- In response to legal process, such as a court order, subpoena, or search warrant. We also may disclose information to assist law enforcement agencies.
- To protect and defend the rights, safety, property, or security of the company, our products and services, employees, contractors, vendors, clients, and others.
- With your consent or at your request and direction.
- In anonymized, aggregated, or non-identifiable form.
Online Analytics and Advertising
We partner with third party advertising and analytics companies to display advertising on our website and to manage and serve ads on other sites. These companies may use cookies, web beacons, SDKs, and other technologies to identify your device when you visit our website and use our services, as well as when you visit other online sites and services.
This allows advertising networks to display targeted ads based on your interests and web browsing activity.
We do not allow any third party advertising networks to collect your personal information such as name, email address, postal address, phone number, etc. for their own advertising purposes. They may, however, anonymously track your browser and device ID for purposes of serving personalized ads.
You may opt out of receiving personalized ads by clicking on the AdChoices link accompanying each ad. You can also adjust your browser settings to block and delete cookies.
Your Choices and Access
You may request access, correction, updates or deletion of your personal information. You may object to the processing of your personal information or restrict our use of your personal data. You may also request that we not share your personal data with third parties.
We will use reasonable efforts to comply with your requests, except where prohibited by law. Requests should be submitted by contacting us as described in the Contact Us section below.
For your protection, we may require verification of your identity before fulfilling your requests. There may be circumstances in which applicable laws or regulations allow or require us to refuse to provide or delete some or all of the information that you request.
You may manage your receipt of marketing communications by clicking on the “unsubscribe” link located on the bottom of any Stainmaster marketing emails. You may customize your advertising preferences for some third party sites and services by visiting their ad settings and using available opt-out mechanisms.
Security
We have implemented technical, physical, and administrative security measures to protect your personal information against loss, misuse, and unauthorized access, disclosure, alteration, and destruction. For example, we store personal information on computer systems with limited access, which are located in facilities using physical security measures.
While we strive to protect your personal information, no security measures are 100% secure or error-free. We cannot guarantee the absolute security of your information.
Children’s Privacy
Our websites and services are intended for general audiences and are not directed to children under the age of 16. We do not knowingly collect or solicit personal information from children under 16 without obtaining verifiable parental consent. If we learn that we have collected personal information from a child under 16 without consent, we will promptly delete that information. If you believe we may have collected information from a child under 16, please contact us.
International Visitors
Our website and services are hosted in the United States. If you choose to use the website or provide information to us, your information may be transferred to, processed, and maintained on servers and databases located in the U.S. and elsewhere where our data centers, affiliates, and service providers are located. Even if you are located in another jurisdiction, your personal information may be subject to the laws of the United States, which may not offer the same level of protection as those in your home country.
By using our website and services, you acknowledge that your information may be transferred to and used as described in this policy.
Changes to the Privacy Policy
We may update this Privacy Policy from time to time as we add new products and services, as we improve our current offerings and as technologies and laws change. You can determine when this Privacy Policy was last revised by referring to the “Last updated” date at the top of this page. Any changes become effective upon posting of the revised Privacy Policy.
By continuing to use our website and services following these changes, you accept and agree to abide by the revised policy. If the changes affect how your personal information may be used and shared, we will provide advance notice and the opportunity to contact us with questions.
California Resident Rights
If you reside in California, you have specific privacy rights under the California Consumer Privacy Act (CCPA) regarding your personal information. These include:
- The right to know the categories of personal information we collect, use, and share about you; the purposes for collecting it; the types of third parties we share it with; and how we secure your information.
- The right to access the specific pieces of personal information we have collected about you in the previous 12 months.
- The right to request deletion of your personal information unless it is necessary for us retain your information to provide you services or for other allowed purposes.
- The right to opt-out of the sale of your personal information. (Note: we do not sell your personal data).
- The right to not receive discriminatory treatment for exercising your privacy rights conferred by the CCPA.
You may submit requests related to your California privacy rights by contacting us as described in the Contact Us section below.




